quite an old this one, but still so fresh, visually. Film for Pull & Bear, directed by Eugenio Recuenco.
If it counts, count it…
well, almost everything counts as sport in the latest Nike ad to promote its newest product: the Fuel band, a wristband that lets you easily count every step you take, every calory you burn and even rewards you for it. Talk about gamification taken one step further 
. The video is quite fresh as well (another piece from W+K, Portland this time – promiss to showcase nice work from other agencies soon but hey, what can you do when they come up with so much good stuff lately…)
Posted in one per day
I’m a big sucker for a well-told emotional story…
and well, this new film for NH Hotels is just that, much as the new platform quite bluntly reveals: experiences taht awaken the emotions. Agency is Kitchen.
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There is no boring food…
and no boring Lurpak ad. They never fail to make me drool. Here’s the latest one, from W+K London
Posted in eye candy
You gotta do it, if you shook on it…
with the recent street protests going on, I think we should start applying the same principle to politicians’ promises during elections, not just when it comes to sports. Great work for ESPN, from W+K.
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might not cure the flu but it did make some people Feel Good…
this nice little idea from Kleenex in Israel. Showing a little TLC that goes beyond the virtual social world, from Facebook straight to down-with-the-weather people, with a little help from their friends.
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I might not have a taste for burgers…
but Wimpy’s fun and heart-warming social cause is totally appealing for my taste
Posted in other rumours
The best test-drive ad creative brief ever. Period.
stewardess, salt, flats, sushi, paratroopers, falconer. integrate all 6 words in the next “best test-drive ever” ad for Mini Cooper – now that must have been one of the best creative briefs ever. period. And it looks like butler, shine, stern & partners had a lot of fun working on it.
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A lesson you’ll never forget…
as it’s Vinnie Jones who’s teaching ya…especially as it has the best soundtrack ever for a CPR instructive video. From Grey London, for the British Heart Foundation.
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Please upgrade to DirectTV or else…
something really funny and totally unlikely WILL happen. Great new campaign from the inventors of the tiny giraffe 
Don’t have a grandson with a dog collar
Stop taking in stray animals
Don’t wake up in a roadside ditch
Posted in one per day
