The Truth and Other Rumours

Try a little quirkiness

thetruthandotherrumours — Thu, 26 Jan 2012 14:22:30 +0000

quite an old this one, but still so fresh, visually. Film for Pull & Bear, directed by Eugenio Recuenco.

If it counts, count it…

thetruthandotherrumours — Tue, 24 Jan 2012 14:56:12 +0000

well, almost everything counts as sport in the latest Nike ad to promote its newest product: the Fuel band, a wristband that lets you easily count every step you take, every calory you burn and even rewards you for it. Talk about gamification taken one step further . The video is quite fresh as well (another piece from W+K, Portland this time – promiss to showcase nice work from other agencies soon but hey, what can you do when they come up with so much good stuff lately…)

Filed under: one per day

I’m a big sucker for a well-told emotional story…

thetruthandotherrumours — Mon, 23 Jan 2012 15:27:42 +0000

and well, this new film for NH Hotels is just that, much as the new platform quite bluntly reveals: experiences taht awaken the emotions. Agency is Kitchen.

Filed under: one per day

There is no boring food…

thetruthandotherrumours — Fri, 20 Jan 2012 13:42:54 +0000

and no boring Lurpak ad. They never fail to make me drool. Here’s the latest one, from W+K London

Filed under: eye candy

You gotta do it, if you shook on it…

thetruthandotherrumours — Fri, 20 Jan 2012 13:40:01 +0000

with the recent street protests going on, I think we should start applying the same principle to politicians’ promises during elections, not just when it comes to sports. Great work for ESPN, from W+K.

Filed under: one per day

might not cure the flu but it did make some people Feel Good…

thetruthandotherrumours — Mon, 16 Jan 2012 14:02:33 +0000

this nice little idea from Kleenex in Israel. Showing a little TLC that goes beyond the virtual social world, from Facebook straight to down-with-the-weather people, with a little help from their friends.

Filed under: one per day

I might not have a taste for burgers…

thetruthandotherrumours — Fri, 13 Jan 2012 13:09:03 +0000

but Wimpy’s fun and heart-warming social cause is totally appealing for my taste

Filed under: other rumours

The best test-drive ad creative brief ever. Period.

thetruthandotherrumours — Fri, 13 Jan 2012 12:54:37 +0000

stewardess, salt, flats, sushi, paratroopers, falconer. integrate all 6 words in the next “best test-drive ever” ad for Mini Cooper – now that must have been one of the best creative briefs ever. period. And it looks like butler, shine, stern & partners had a lot of fun working on it.

Filed under: one per day

A lesson you’ll never forget…

thetruthandotherrumours — Thu, 12 Jan 2012 10:20:38 +0000

as it’s Vinnie Jones who’s teaching ya…especially as it has the best soundtrack ever for a CPR instructive video. From Grey London, for the British Heart Foundation.

Filed under: one per day

Please upgrade to DirectTV or else…

thetruthandotherrumours — Tue, 10 Jan 2012 14:48:10 +0000

something really funny and totally unlikely WILL happen. Great new campaign from the inventors of the tiny giraffe

Don’t have a grandson with a dog collar

Stop taking in stray animals

Don’t wake up in a roadside ditch

Filed under: one per day