http://thetruthandotherrumours.wordpress.com daily gem-finds from the advertising wonderland (and not only) Tue, 31 Jan 2012 14:40:35 +0000 en hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png http://thetruthandotherrumours.wordpress.com http://thetruthandotherrumours.wordpress.com/2012/01/31/at-the-end-of-the-day/ http://thetruthandotherrumours.wordpress.com/2012/01/31/at-the-end-of-the-day/#comments Tue, 31 Jan 2012 14:40:31 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=816 ]]> all we all want is to have had a life well lived. And I mean all. Including this beer. Cool ad for San Miguel.

Filed under: one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/31/at-the-end-of-the-day/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/31/best-way-to-test-a-logo/ http://thetruthandotherrumours.wordpress.com/2012/01/31/best-way-to-test-a-logo/#comments Tue, 31 Jan 2012 12:09:36 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=814 ]]> is to show it to a 5-year old. If they get it, go on, if they think it’s too similar to something else, well, just drop it – they’re probably right.

Filed under: other rumours ]]> http://thetruthandotherrumours.wordpress.com/2012/01/31/best-way-to-test-a-logo/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/30/heres-a-bit-of-excitement/ http://thetruthandotherrumours.wordpress.com/2012/01/30/heres-a-bit-of-excitement/#comments Mon, 30 Jan 2012 15:34:36 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=811 ]]> for all those boring dinner tables. Nice work produced by Caviar Brussels and directed by Tom Willems, for Pizza Hut.

Filed under: eye candy ]]> http://thetruthandotherrumours.wordpress.com/2012/01/30/heres-a-bit-of-excitement/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/30/oh-that-heart-breaking-feeling/ http://thetruthandotherrumours.wordpress.com/2012/01/30/oh-that-heart-breaking-feeling/#comments Mon, 30 Jan 2012 14:11:49 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=809 Continue reading →]]> when you see something you have just bought on 70% sale. Funny new campaign from JC Penney to get all their customers screaming NO or screaming MORE for the biggest latest sale price. Here’s the TVC, while on their Facebook page www.facebook.com/jcp you still have a few more days to scream your lungs off in a scream-o-meter and win a real coupon.

Filed under: one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/30/oh-that-heart-breaking-feeling/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/26/try-a-little-quirkiness/ http://thetruthandotherrumours.wordpress.com/2012/01/26/try-a-little-quirkiness/#comments Thu, 26 Jan 2012 14:22:30 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=807 ]]> quite an old this one, but still so fresh, visually. Film for Pull & Bear, directed by Eugenio Recuenco.

Filed under: eye candy, one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/26/try-a-little-quirkiness/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/24/if-it-counts-count-it/ http://thetruthandotherrumours.wordpress.com/2012/01/24/if-it-counts-count-it/#comments Tue, 24 Jan 2012 14:56:12 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=804 Continue reading →]]> well, almost everything counts as sport in the latest Nike ad to promote its newest product: the Fuel band, a wristband that lets you easily count every step you take, every calory you burn and even rewards you for it. Talk about gamification taken one step further . The video is quite fresh as well (another piece from W+K, Portland this time – promiss to showcase nice work from other agencies soon but hey, what can you do when they come up with so much good stuff lately…)

Filed under: one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/24/if-it-counts-count-it/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/23/im-a-big-sucker-for-a-well-told-emotional-story/ http://thetruthandotherrumours.wordpress.com/2012/01/23/im-a-big-sucker-for-a-well-told-emotional-story/#comments Mon, 23 Jan 2012 15:27:42 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=801 ]]> and well, this new film for NH Hotels is just that, much as the new platform quite bluntly reveals: experiences taht awaken the emotions. Agency is Kitchen.

Filed under: one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/23/im-a-big-sucker-for-a-well-told-emotional-story/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/20/there-is-no-boring-food/ http://thetruthandotherrumours.wordpress.com/2012/01/20/there-is-no-boring-food/#comments Fri, 20 Jan 2012 13:42:54 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=798 ]]> and no boring Lurpak ad. They never fail to make me drool. Here’s the latest one, from W+K London

Filed under: eye candy ]]> http://thetruthandotherrumours.wordpress.com/2012/01/20/there-is-no-boring-food/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/20/you-gotta-do-it-if-you-shook-on-it/ http://thetruthandotherrumours.wordpress.com/2012/01/20/you-gotta-do-it-if-you-shook-on-it/#comments Fri, 20 Jan 2012 13:40:01 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=796 ]]> with the recent street protests going on, I think we should start applying the same principle to politicians’ promises during elections, not just when it comes to sports. Great work for ESPN, from W+K.

Filed under: one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/20/you-gotta-do-it-if-you-shook-on-it/feed/ 0 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/2012/01/16/might-not-cure-the-flu-but-it-did-make-some-people-feel-good/ http://thetruthandotherrumours.wordpress.com/2012/01/16/might-not-cure-the-flu-but-it-did-make-some-people-feel-good/#comments Mon, 16 Jan 2012 14:02:33 +0000 thetruthandotherrumours http://thetruthandotherrumours.wordpress.com/?p=793 ]]> this nice little idea from Kleenex in Israel. Showing a little TLC that goes beyond the virtual social world, from Facebook straight to down-with-the-weather people, with a little help from their friends.

Filed under: one per day ]]> http://thetruthandotherrumours.wordpress.com/2012/01/16/might-not-cure-the-flu-but-it-did-make-some-people-feel-good/feed/ 0 thetruthandotherrumours