When problems are a joy…

Love the newest campaign from the people at W+K for Honda UK, building on “the Power of Dreams” platform and taking further the first commercial of the series and coming from something that is & must be ingrained in the phylosophy of Honda in order to make it work, to make it credible: they just love problems, so the TVC and the site are build on a simple but again groundbraking idea: when you love solving things, any problem is a playground.

watch the TV commercial and take a few minutes to see the rest of the site, it’s definitely worth it!: www.problemplayground.com

 

 

 

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