Nike’s playful side

Judging from Nike’s TV ads, the brand has become all about empowering the athlete in everyone and bottom-line about performance. In their in-store animations and their pledge to get kids nowadays off their couches, well…it a different more easy-going story:

Nike Heritage

Nike Winter in-store promo (2006)

Nike Love (animations – there’s more out there – made to promote the nikego website – now moved to letmeplay.com; though there would be loads to talk about their move to mobile retailing to push sales of “discounted premium merchandise” in Ghana, but that’s yet another huge story)

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