The age of interaction

 Drawing on interactive art installations, direct experience / interaction with a brand (rather than the brand trying to sell people something) seems to be the word of the day for some time now, especially in the retail environment (isn’t everyone setting up concept stores now ?), but also making its way into advertising. Here’s a few examples:


Movingbrands interactive installations (motion & sound):

London College of Fashion table for the graduates show

More after break


Fiat Concept Store

Samsung Concept Store

Apple Store Berlin

Store windows

seem like just too much (visual) information again, right? strangely enough Diesel was one of the first ones to react:


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