New category

after quite a break, here’s something new for Mondays – a country focus, this time: Finland.

it’s taking recycling to a happier level (Coca-Cola – “Every bottle counts” – 2008)

it’s treating unsual things like pets (Jenkki Professional)

 it’s using TV for what you’d not really expect it (Das)

it’s making containers fall from the sky in the center of Helsinki (the youtube viral for Rustholli, a home repair service, that then turn the container inside out, turned it into a welcoming house that people would actually pay to sleep in during the weekend). In case you are wondering how it fell from the sky, see after the break.

Created combining real video footage (as it would be recorded by panicked tourists) and precise 3D camera tracking for the excited movements, this internet campaign teaser was projected on the wall screen of Kamppi Shopping Center and its now part of the viral marketing strategy of Rustholli on YouTube.

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