For all who love impossible challenges and dying arts…

Latest trend beyond advertising and the sheer entertainment that some say advertising will soon be all about (I’ve never been 100% on board with that):

– user-gen gets a new face in Sony & Intel’s new big challenge that bring together a bunch of kids to work on a real-life rocket: here’s just the first of a series of videos that let you see the project unfold (more on the project here www.sony.com/rocketproject). By the way, could they be more true to their new “Make. Believe” mission?

– Stella Artois get “Up There” high in the sky to document a dying craft – that of painted ads. The film and a description of their larger “The Ritual Project” it’s part of, here : www.uptherefilm.com

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