Let the spreaders spread the word…

Taxi drivers are never just drivers, there’s something about spending the whole day in the cab, talking to various people that makes them most in tune with what’s going on not just in the city but in a society overall as they get to listen to and join in to more banter about politics and the mores, much more than most shrinks…so who better to spread the word about TED’s ideas worth spreading than taxi drivers – this is what Ogilvy did in Buenos Aires and what a brilliant (and efficient) idea it is…hair dressers are next and can’t wait to see that case study too

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