If it counts, count it…

well, almost everything counts as sport in the latest Nike ad to promote its newest product: the Fuel band, a wristband that lets you easily count every step you take, every calory you burn and even rewards you for it. Talk about gamification taken one step further :). The video is quite fresh as well (another piece from W+K, Portland this time – promiss to showcase nice work from other agencies soon but hey, what can you do when they come up with so much good stuff lately…)

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