Who wouldn’t want to be rescued…

from life’s most horrifying social commitments. This is what Andes beer played with in its latest campaign: two months of real life rescues performed by a team of trained actors by the scenario of your choosing. Here’s the case study for the campaign developed in Argentina by Del Campo Nazca Saatchi & Saatchi and below some of the  4 ads based on the best real-intervention footage.

Dance Recital

The wedding

 

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