What’s great about greatness…

is that you can find it in all the little things. And it’s all the little things that make the latest Nike campaign great, and especially every little word so carefully crafted. Well done, again, W+K Portland, launching a campaign during the Olympics which is about anything but that.

There’s 19 fimls in the series, all great, but here’s my favourite ones:

main TVC:

Diver:

Skate:

Pogo:

 

Marathon:

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